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Carol Alayne ~ master tailor
a blend of haute-couture and Savile Row
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For gawd sake, get me to the church on time!
I had request from a bride-to-be this week. It was not for a new commission, but rather a desperate plea to remedy a gown she had...
Carol Alayne
Apr 20, 20192 min read


Born again clothes!
I was helping a male client with his wardrobe edit the other day; what to keep, amend, archive or recycle. He was convinced his old DJ...
Carol Alayne
Nov 7, 20181 min read


Briefing for Bespoke: Line, shape, proportion
You may have caught the compelling TV series “Madmen“. The story of the how the advertising industry took fire on Madisson Avenue in the...
Carol Alayne
Dec 30, 20173 min read


Several Saviles
During the summer my thoughts were solicited by THINK, a style magazine based in Dubai. It was running an article on the latest in...
Carol Alayne
Dec 10, 20172 min read


Button up your overcoat, when the wind is free…
t’s time to sing that chorus again. With the evenings drawing in and the temperature falling, we will need to think of bundling up in...
Carol Alayne
Dec 1, 20172 min read


Trouser roles
I have a number of autumn/winter trousers in production at the moment. As I was putting the final hand stitches into a blue birdseye...
Carol Alayne
Oct 21, 20172 min read
Is tailoring eco-friendly?
One of the things I find most satisfying about tailoring is the opportunity to create practical but aesthetic garments. The perfect...
Carol Alayne
Sep 17, 20172 min read


When less is more
In 1940, with all-out war looming, the UK government Board of Trade decided to restrict the amount of clothing available in order to...
Carol Alayne
Aug 30, 20173 min read


Sensational Butterflies
The caterpillar does all the work but the butterfly gets all the publicity’, supposedly said the comedian George Carlin. I guess this is...
Carol Alayne
Aug 1, 20172 min read


Women tinkering with tailoring! Why not do it for real
“Annie Hall” hit the mark perfectly some 30 years ago in the eponymous film by Woody Allen. From top down, her combination of trilby,...
Carol Alayne
Jul 27, 20172 min read


The credit crunch, suits, and a pricing conundrum
With the current financial turmoil that surrounds us it seems appropriate to talk about price of goods, but on this occasion I intend to...
Carol Alayne
Jul 16, 20172 min read


Tools of the trade
I make no secret of my love of craft – the special skills, the attention to detail, the creativity. This week I’m privileged to speak at...
Carol Alayne
Jun 6, 20173 min read


That thing called Swing
From time to time I wonder what happens to the finished garments that leave my studio, often with my exit advice to “wear them in”. It is...
Carol Alayne
May 30, 20172 min read
The credit crunch: Best value…made-to-measure or bespoke
It seems from recent press that ‘buying quality’ is the advice when preparing your wardrobe in times of financial uncertainty. So how...
Carol Alayne
Mar 17, 20172 min read


Dressing for the stage
When I first started business in the UK it was through a company I created called ‘The Concert Store’. Music is a great passion of mine,...
Carol Alayne
Feb 19, 20171 min read


All in a day…dress
The V&A seminar, an invitation to speak on the BBC’s iconic radio programme Woman’s Hour, and a new commision from the King’s Singers...
Carol Alayne
Jan 10, 20172 min read
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