"Never Mind the Logo..."
An article in the Guardian caught my eye last week, highlighting a backlash in shopping habits. It seems the buying public is starting to shun the big fashion label (and the heavy mark-up that comes with the price tag), questioning their wardrobe purchases in what is being called “conscious consumerism”. With the emphasis more on value, consumers are demanding transparency and authenticity - qualities that are not necessarily found underneath the emblazoned logos that can ta