Briefing for Bespoke: Line, shape, proportion
You may have caught the compelling TV series “Madmen“. The story of the how the advertising industry took fire on Madisson Avenue in the 60’s. (30 years earlier the father of PR, Edward Bernays had started the ball rolling by helping the tobacco industry sell cigarettes to women with the somewhat questionable byline ‘A Torch for Liberty’!). In one episode an eager young secretary was given this down to earth advice from one of her more seasoned colleagues with regards to d
