April 20, 2019

I had request from a bride-to-be this week.  It was not for a new commission, but rather a desperate plea to remedy a gown she had ordered from another supplier.  The poor woman was beside herself.  She had invested a five figure sum for the privilege of four fittings...

December 30, 2017

You may have caught the compelling TV series “Madmen“.  The story of the how the advertising industry took fire on Madisson Avenue in the 60’s.  (30 years earlier the father of PR, Edward Bernays had started the ball rolling by helping the tobacco industry sell cigaret...

October 1, 2017

Last week I put the finishing touches to this glorious red dress and sent it on its way to New York for a client who will attend the Tony Awards on Broadway in a few days’ time. She will not feature on any of the artiste lists at the ceremony as her involvement in thea...

June 6, 2017

I make no secret of my love of craft – the special skills, the attention to detail, the creativity. This week I’m privileged to speak at a meeting of the City Women’s Network (London), a forum for female professionals from all sectors and I’m going to return to my favo...

May 30, 2017

From time to time I wonder what happens to the finished garments that leave my studio, often with my exit advice to “wear them in”. It is common to ask this of newly tailored clothes – that they are worn a few times and allowed to settle over one’s figure. The process...

February 19, 2017

When I first started business in the UK it was through a company I created called ‘The Concert Store’.  Music is a great passion of mine, and this business brought me into contact with a wide range of concert performers.

Mary Carewe was one of my early clients and here...

January 11, 2017

Quentin Blake gets me thinking. I’m sure that’s because he’s a great artist, and great artists excite the brain as well as the senses. I was at Sotheby’s (London) for a charity event in support of the House of Illustration last December when the actor Pe...

January 10, 2017

 The V&A seminar,  an invitation to speak on the BBC’s iconic radio programme Woman’s Hour, and a new commision from the King’s Singers have all given life an added spice just in time for Christmas.  That is excluding the daywear pieces I have had to see through for my...

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©2018 BY CAROL ALAYNE. 

Tailoring for Women Ltd trading as Carol Alayne - Bespoke Tailor. Reg. No.: 06481872 

Registered Office: 5 Oakwell Avenue, Bridlington, Yorkshire YO16 5UL