April 20, 2019

I had request from a bride-to-be this week.  It was not for a new commission, but rather a desperate plea to remedy a gown she had ordered from another supplier.  The poor woman was beside herself.  She had invested a five figure sum for the privilege of four fittings...

November 7, 2018

I was helping a male client with his wardrobe edit the other day;  what to keep, amend, archive or recycle.  He was convinced his old DJ had seen its day and needed discarding when suddenly his wife inquired if it could be amended for her.  But of course!

It’s...

October 21, 2017

I have a number of autumn/winter trousers in production at the moment.  As I was putting the final hand stitches into a blue birdseye wool pair it struck me how, in a small but symbolic way, this garment had contributed to the emancipation of women in the workplace....

October 1, 2017

Last week I put the finishing touches to this glorious red dress and sent it on its way to New York for a client who will attend the Tony Awards on Broadway in a few days’ time. She will not feature on any of the artiste lists at the ceremony as her involvement in thea...

August 1, 2017

The caterpillar does all the work but the butterfly gets all the publicity’, supposedly said the comedian George Carlin.

I guess this is true in most cases.   The finished product is far more attractive to look at than the work in process.  But then, both can be equally...

July 27, 2017

“Annie Hall” hit the mark perfectly some 30 years ago in the eponymous film by Woody Allen.   From top down, her combination of trilby, shirt and tie, waistcoat and chinos hooked a generation of women into the masculine look.  Although she was by no means the first per...

May 30, 2017

From time to time I wonder what happens to the finished garments that leave my studio, often with my exit advice to “wear them in”. It is common to ask this of newly tailored clothes – that they are worn a few times and allowed to settle over one’s figure. The process...

May 1, 2017

The Sunday Times (UK) Style section devoted a number of column inches to the do’s and don’ts for women who find themselves at the front of the political stage either as leader or consort.  It seems that once again the dilemma for high-profile women has surfaced; about...

January 10, 2017

 The V&A seminar,  an invitation to speak on the BBC’s iconic radio programme Woman’s Hour, and a new commision from the King’s Singers have all given life an added spice just in time for Christmas.  That is excluding the daywear pieces I have had to see through for my...

November 25, 2016

I recently had some interesting exchanges with a friend on what is meant by ‘personal branding’. We agreed about how branding works with consumer goods, hotel chains, etc., but we both found it difficult to imagine how it might work for an individual woman with a deman...

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Tailoring for Women Ltd trading as Carol Alayne - Bespoke Tailor. Reg. No.: 06481872 

Registered Office: 5 Oakwell Avenue, Bridlington, Yorkshire YO16 5UL