December 30, 2017

You may have caught the compelling TV series “Madmen“.  The story of the how the advertising industry took fire on Madisson Avenue in the 60’s.  (30 years earlier the father of PR, Edward Bernays had started the ball rolling by helping the tobacco industry sell cigaret...

December 10, 2017

During the summer my thoughts were solicited by THINK, a style magazine based in Dubai. It was running an article on the latest in bespoke tailoring and how a personal ‘image’ is so important even in the highly regimented worlds of international business and finance. I...

November 1, 2017

I was thrilled recently to speak alongside a representative from the global brand Jaeger about women’s tailoring.  We were both making a contribution to the Victoria & Albert Museum’s continuing series of lectures on fashion which has involved iconic figures such as Za...

October 1, 2017

Last week I put the finishing touches to this glorious red dress and sent it on its way to New York for a client who will attend the Tony Awards on Broadway in a few days’ time. She will not feature on any of the artiste lists at the ceremony as her involvement in thea...

August 30, 2017

In 1940, with all-out war looming, the UK government Board of Trade decided to restrict the amount of clothing available in order to preserve resources. They called in the help of the Incorporated Society of London Fashion Designers, comprising the leading English cout...

August 1, 2017

The caterpillar does all the work but the butterfly gets all the publicity’, supposedly said the comedian George Carlin.

I guess this is true in most cases.   The finished product is far more attractive to look at than the work in process.  But then, both can be equally...

July 27, 2017

“Annie Hall” hit the mark perfectly some 30 years ago in the eponymous film by Woody Allen.   From top down, her combination of trilby, shirt and tie, waistcoat and chinos hooked a generation of women into the masculine look.  Although she was by no means the first per...

July 16, 2017

With the current financial turmoil that surrounds us it seems appropriate to talk about price of goods, but on this occasion I intend to do it from the ‘makers’ standpoint.  The reason is that I have been more than slightly surprised recently by some of the prices clai...

June 6, 2017

I make no secret of my love of craft – the special skills, the attention to detail, the creativity. This week I’m privileged to speak at a meeting of the City Women’s Network (London), a forum for female professionals from all sectors and I’m going to return to my favo...

May 30, 2017

From time to time I wonder what happens to the finished garments that leave my studio, often with my exit advice to “wear them in”. It is common to ask this of newly tailored clothes – that they are worn a few times and allowed to settle over one’s figure. The process...

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Tailoring for Women Ltd trading as Carol Alayne - Bespoke Tailor. Reg. No.: 06481872 

Registered Office: 5 Oakwell Avenue, Bridlington, Yorkshire YO16 5UL