April 22, 2019

This post was written by my very impressive friend, Eva Hamilton.

One one my all time favourite commissions, Eva describes her wedding day and the special dress we created together.

"As a young child there were only a few things that I knew with absolute certainty:


April 20, 2019

I had request from a bride-to-be this week.  It was not for a new commission, but rather a desperate plea to remedy a gown she had ordered from another supplier.  The poor woman was beside herself.  She had invested a five figure sum for the privilege of four fittings...

January 18, 2019

An article in the Guardian caught my eye last week, highlighting a backlash in shopping habits.  It seems the buying public is starting to shun the big fashion label (and the heavy mark-up that comes with the price tag), questioning their wardrobe purchases in what is...

November 7, 2018

I was helping a male client with his wardrobe edit the other day;  what to keep, amend, archive or recycle.  He was convinced his old DJ had seen its day and needed discarding when suddenly his wife inquired if it could be amended for her.  But of course!


December 30, 2017

You may have caught the compelling TV series “Madmen“.  The story of the how the advertising industry took fire on Madisson Avenue in the 60’s.  (30 years earlier the father of PR, Edward Bernays had started the ball rolling by helping the tobacco industry sell cigaret...

December 10, 2017

During the summer my thoughts were solicited by THINK, a style magazine based in Dubai. It was running an article on the latest in bespoke tailoring and how a personal ‘image’ is so important even in the highly regimented worlds of international business and finance. I...

December 1, 2017

t’s time to sing that chorus again.  With the evenings drawing in and the temperature  falling,  we will need to think of bundling up in a few more layers when we go out.  For those who plan ahead, the ever reliable overcoat waiting in the back of the wardrobe can be t...

November 1, 2017

I was thrilled recently to speak alongside a representative from the global brand Jaeger about women’s tailoring.  We were both making a contribution to the Victoria & Albert Museum’s continuing series of lectures on fashion which has involved iconic figures such as Za...

October 21, 2017

I have a number of autumn/winter trousers in production at the moment.  As I was putting the final hand stitches into a blue birdseye wool pair it struck me how, in a small but symbolic way, this garment had contributed to the emancipation of women in the workplace....

October 1, 2017

Last week I put the finishing touches to this glorious red dress and sent it on its way to New York for a client who will attend the Tony Awards on Broadway in a few days’ time. She will not feature on any of the artiste lists at the ceremony as her involvement in thea...

Please reload

Recent Posts

January 18, 2019

Please reload



Please reload


Tailoring for Women Ltd trading as Carol Alayne - Bespoke Tailor. Reg. No.: 06481872 

Registered Office: 5 Oakwell Avenue, Bridlington, Yorkshire YO16 5UL